PRESS RELEASE: November 25, 2014
Ft. Lauderdale, FL - President, Andrew Wright, announced the creation of our new name, HAIR VISIONS INTERNATIONAL. There is no change in ownership; just our new name!
In 1975, On Rite Company was established offering men's hair replacement. Since then, business has expanded to include Gemtress women's top-of-head, human hair and synthetic handmade wigs. Through the years, other brands were introduced: Ultratress hair extensions, Simplicity hair extensions and TressAllure fashion wigs.
"Over the recent years, it got very confusing when referencing On Rite" states Andy Wright "were we talking about men's brand or the company. This change will allow us to better promote our men's products and our expanded brands."
Moving forward, our corporate name is now HAIR VISIONS INTERNATIONAL. On Rite will refer exclusively to our men's hair replacement brand. Our brands include:
- On Rite - men's hair replacement brand
- Gemtress - women's hair replacement brand
- UltraTress - human hair extension brand
- Simplicity - patented human hair extension brand
- TressAllure - women's synthetic fashion wig brand
Expect a gradual transition over the next few months as the name changes in collateral, billing, shipping, email addresses, etc. Regardless of the name, we're still the same group of people dedicated to providing excellent products and services for the hair loss industry.